Content is Really King was originally posted on the main page of LDS Tech. It was written by Greg McMurdie.
------------------------------------------------
Is content really king in search engine optimization? Find out why.
Is Content King?
Today my colleague Jimmy Smith pointed me to an absolutely fascinating blog. Once I started reading it, I became enthralled and kept reading one page to the next. By the time I got done, I had spent a good 30 to 45 minutes reading some of the posts on this blog. When I finally got to a point where I could actually pull myself away from the LCD and regain my composure, I started doing e-mail again.
That’s when I came across the e-mail request to write a post for LDSTech. “Oops, better save that one,” I thought. I received a call from Cassie a few weeks earlier, but since it was a month or more away before she needed my article, I just left the e-mail request in my inbox. So after making a mental note to write an article, I went back to doing more e-mail cleanup.
When I tired of that I decided to check out the site to see what other ICS employees had posted. What did they blog about? What subjects did they choose and how did they approach them? After reading a few posts, I asked myself, “What in the world am I going to write about?”
Sure, I could tell you all about my career and bore you to tears with all the drama I’ve experienced working in the high-tech industry for some fast-growing companies for umpteen-number of years. But I realize you know all about that world. You live and breathe it every day. No need to rehash it here. After entertaining a few more ideas, that’s when it finally hit me. I knew exactly what I wanted to write about.
“Why is it that some Web sites pull us in and keep our eyes glued to the screen while others just increase the bounce rate?”
In SEO-land, a common maxim is “content is king.” And you know what ? It’s true. No matter how many meta-tags you fiddle with, no matter how many adjustments you make to a Web page, if the content is not compelling, no amount of work is going to change search engine rankings, bring traffic to a site, and retain visitors. Optimization can only do so much.
The reason I spent so much time reading that blog was simply because it was some of the best online writing I’d seen in years . . . LITERALLY! And even though I had little in common with the person who wrote the blog, there was something on every page that captured my attention and inspired me to click through to the next page, and the next, and the next. Content really is king!
Content is Really King
Discuss the feature articles on the Tech Home Page.
- McDanielCA
- Member
- Posts: 486
- Joined: Wed Jul 18, 2007 4:38 pm
- Location: Salt Lake City, Utah
Return to “Featured Article Discussions”
Jump to
- What's New
- ↳ Announcements & Policies
- ↳ Virtual Meetings
- ↳ In The News
- ↳ Links & Resources
- Church Technology for Members
- ↳ Main Church Website
- ↳ Calendar
- ↳ Ward Directory and Map
- ↳ Leader and Clerk Resources
- ↳ Notes and Journal, and Online Scriptures
- ↳ Online Donations
- ↳ Beta Testing
- ↳ Beta Calendar
- ↳ Beta Directory
- ↳ Beta Lesson Schedules
- ↳ Beta Maps
- ↳ Beta Newsletter
- ↳ Beta Clerk Resources
- ↳ Other Websites
- ↳ Mobile Applications
- ↳ Gospel Library
- ↳ Android Gospel Library
- ↳ iPhone/iPad Gospel Library
- ↳ Gospel Library for Windows
- ↳ Gospel Living App
- ↳ Gospel Media
- ↳ Member Tools
- ↳ Android Member Tools App
- ↳ iPhone/iPad Member Tools App
- ↳ Mormon Radio Channel
- ↳ Church Account
- ↳ Family History
- ↳ FamilySearch Products
- ↳ FamilySearch Family Tree Application
- ↳ FamilySearch Indexing
- ↳ Family History Centers
- ↳ Genealogy Industry Issues
- ↳ Software Development
- ↳ Other Member Technologies
- ↳ Church Historical Timeline
- ↳ Emerging Technologies
- ↳ Accessibility to Church Technology Products
- ↳ ePublishing
- ↳ Audiobooks
- ↳ E-Books
- ↳ Interactive Books & Magazines
- Community Discussions
- ↳ General Discussions
- ↳ Family Safety with Technology
- Clerk Support
- ↳ Getting Started for New Clerks
- ↳ Reports and Forms
- ↳ Local Unit Finance
- ↳ Membership Help
- ↳ General Clerk Discussions
- Meetinghouse Technologies
- ↳ Meetinghouse Internet
- ↳ Clerk Computers
- ↳ Printers, Copiers, and Multi-Function Devices
- ↳ FAQs for Local Unit Copier Program
- ↳ Broadcasts and Conferences
- ↳ Interactive Virtual Meetings
- ↳ Non-Interactive Webcasting
- ↳ Stake Conference with Remote Participants
- ↳ Satellite
- ↳ Receiving Internet Broadcasts
- ↳ Rich Media in Lessons and Training
- ↳ Meetinghouse Audio
- ↳ Phones
- ↳ Other Meetinghouse Technologies
- ↳ Stake Technology Specialist Training
- Audiovisual Media and Emerging Technologies
- ↳ Getting Started
- ↳ Digital Media
- ↳ General Media Discussions
- Help & Feedback
- ↳ Help with this forum
- ↳ Archive
- ↳ Classic Ward & Stake Sites (LUWS)
- ↳ Ideas & Suggestions
- ↳ Adobe Flex
- ↳ Enterprise Change Management
- ↳ Personal Ancestral File (PAF)
- ↳ Temple-Ready
- ↳ FamilySearch Wiki
- ↳ Australia Area Technical Support
- ↳ Lesson Schedules
- ↳ Newsletter
- ↳ BlackBerry Gospel Library
- ↳ WebOS Gospel Library
- ↳ Windows Phone Gospel Library
- ↳ BlackBerry LDS Tools
- ↳ WebOS LDS Tools
- ↳ Windows 8 LDS Tools
- ↳ Windows Phone LDS Tools
- ↳ Feedback on Tech
- ↳ Gospel App & Game Contest
- ↳ Help Center Website (Formerly RKATS)
- ↳ Community Development Projects
- ↳ Emma
- ↳ Mobile Development
- ↳ Interactive Music Project
- ↳ Java Web Project Support (Stack)
- ↳ Featured Article Discussions
- ↳ Technical Recruiting
- ↳ Development Help Wanted
- ↳ Personal Video Conferencing
- ↳ MLS Support, Help, and Feedback