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Foreign language posts in Facebook

This article details two approaches for making foreign language posts in Facebook.

Using Facebook translations (best way)

This is the most effective way to translate a Facebook Page. With this method, admins can translate posts to different languages, and those that view Facebook in those languages will see those posts in the languages that were translated. For instance, I can post everything in English on my Facebook Page. While my language is set to English, I'll see the post in English. However, if I allow an admin of the Facebook Page to translate that post to Spanish, I'll see the post in English, but my friend in Mexico will see the post in Spanish. This way, everyone can read every post on your Facebook Page in their own language. Here's how you do it:

Do this only once (Page owners should read this):

  1. As an admin of the Facebook Page, click "Edit Page" in the upper-right corner of your Facebook Page.
  2. Under "Manage Permissions" (it should default to this), check the box next to "I want to manage my Page translations" - click "Save changes" at the bottom.
    Edit page translations.png
  3. Click "View Page" to go back to the Facebook Page

Now, for every post you want to translate do this (Translators should read this):

  1. Under the post you want to translate, click the "Manage Translations" link.
    Manage translations link.png
  2. A popover will appear - leave "From language" as is
  3. In the "To Languages" box, enter the language you would like to translate to. You may want to consider the "(All)" option if there are more than one dialect of the language, unless you need to be specific. Click "Save".
    To languages translations.png
  4. In the drop-down at the top of the next popover, make sure the language you want to translate to is selected.
  5. In the box below, enter your translation, and click "Translate". Your translation is now submitted!
    Translate box.png

If you have more than one translator on a Facebook Page for a particular language, you may want to have multiple translators submit their translations. Then, under "Approve" on the translation popover, one person can review all the suggested translations and approve the favorite translation.

Targeted posting

On Facebook pages, you can target posts to specific locales (the location and language that a particular individual has set in their Facebook preferences). This means that if you post in Spanish, only people that view Facebook in Spanish will see the post. Or, if you target a post to people in Mexico, only people that list they're from Mexico will see your Facebook post. Targeting by locale is simple. To target a post, follow these steps:

  1. Write your post in your preferred language that you want to target
  2. Click the drop-down next to the "Share" button (it probably says "Public" with a little lock next to it) Select locale.png
  3. Select "Location / Language"
  4. If you want to target by just language, start typing the languages you want to see your post next to "Languages" - only people that speak those languages will see the update
  5. If you want to target by just location, start typing a city, or a country or state that you want to see your update next to "Location" - only people in those locations will see the update
  6. If you want to target people that speak specific languages, within just a given set of locations, fill out both the "Location" and "Languages" fields. You can specify multiple languages and multiple locations if you like - only people that speak those languages in those locations will see your post.

Location languages.png

Note: As an admin, you will always see every language the Facebook Page is posting in. To test this, log in as your spouse or another Facebook account that is not an admin, and then go into your Facebook settings (upper-right of Facebook), and change the language of Facebook. Then view the Facebook Page in that language. What you see in that language is what others that are using Facebook in that language will see!

This page was last modified on 3 January 2012, at 09:34.

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