The Mormon Messages Channel on YouTube

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McDanielCA
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The Mormon Messages Channel on YouTube

Postby McDanielCA » Tue May 26, 2009 1:37 pm

The Mormon Messages Channel on YouTube was originally posted on the main page of LDSTech. It was written by Tom Johnson.

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You may have seen a few Church videos on YouTube, but did you know the Church has an official channel on YouTube called Mormon Messages? The Mormon Messages Channel features regular, fresh videos produced by the Church’s Audiovisual (AV) Department, posted each Friday. Each video lasts about three minutes and focuses on a single message communicated in an engaging way.

The small AV team that creates these videos puts them together without much time—usually in few days with a crew of only two or three people. They often have to shoot new video to match the message they want to convey. For example, for the Easter video of Elder Holland, two members of the AV crew went to Utah Lake to capture video of a shoreline for a scene depicting the Sea of Galilee.

Watch An Apostle's Easter Thoughts on Christ.

Most videos receive about twenty thousand hits, but the Elder Holland video had nearly 500,000 hits. The video was promoted on LDS.org and sent out to Church employees, who were encouraged to view and share it. As the views of the video increased, the video’s popularity rating increased as well, making it the number one viral video on the Internet for 48 hours.

More popular videos rise to the top of searches and related videos lists, as well as trends lists and other rankings, leading to more views. In this way, the views and popularity feed on themselves—the more views a video gets, the more popular it becomes. And the more popular it becomes, the more views it gets.

Jonathan Nelson, manager of the AV team that creates these videos, says they try to make the videos engaging for a YouTube audience. To do so, they focus on a single message to keep it brief, and pull together the right audio and video content to match the speaker’s message. The result can be a powerful, mesmerizing experience that motivates viewers to keep watching.

The Mormon Messages Channel does have challenges because of the way YouTube currently works. When you watch a video today, you’re presented with videos that have similar themes. This Related Videos section poses challenges because some listed videos contain anti-Mormon or inappropriate content, but they are pulled in because of keyword matches with the video’s meta tags.

Jonathan says the number of these unwanted Related Videos will decrease over time as the Church pushes out more videos on YouTube. Right now the Mormon Messages Channel site has about 25 videos (since its start in late January 2009). But already, many of the videos that appear in the Related Videos section are Church-produced videos.

Besides influencing the Related Videos list, one of Jonathan’s goals is to increase coordination with other groups, such as the Missionary and Curriculum Departments, to ensure they target the right message at the right time without overlapping or duplicating efforts. The various departments can build on similar themes to share resources and information for their individual purposes and campaigns.

Because YouTube makes it easy to embed and share videos across a variety of platforms, these videos put powerful missionary tools in the hands of Church members across the world, allowing them to embed the videos on their blogs and link to them on Twitter or Facebook.

In a sense, these videos are an electronic form of pass-along cards, geared toward a video-driven audience and perfect for social media sharing. Additionally, members and non-members can engage in discussions through comment threads directly below each video.

More than just missionary tools, though, the Mormon Messages Channel provides an engaging media outlet for the Brethren to send a message in a powerful, inspiring way, reaching Church members across the world.

To view the latest videos on the Mormon Messages Channel, go to http://youtube.com/mormonmessages.

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Postby marianomarini » Wed May 27, 2009 11:19 am

This Related Videos section poses challenges because some listed videos contain anti-Mormon or inappropriate content, but they are pulled in because of keyword matches with the video’s meta tags.

I wonder if "meta tags" are internal query or can be edited.
In this second case it will be easy to setup a specific keywords to include just LDS videos.
La vita è una lezione interminabile di umiltà (Anonimo).
Life is a endless lesson of humility (Anonimous).

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Postby zabaki » Thu May 28, 2009 3:36 am

What is the possibility for any of these short videos to shown on television?

Or to be adapted to different countries, such as Norway? (Just a change of the church logo)

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Postby MorettiDP » Thu May 28, 2009 9:44 am

And, of course, subtitles or translation...
MorettiDP
São Carlos Brazil Stake Technology Specialist

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marianomarini
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Postby marianomarini » Fri May 29, 2009 11:31 am

zabaki wrote:What is the possibility for any of these short videos to shown on television?

Or to be adapted to different countries, such as Norway? (Just a change of the church logo)

You mean broadcast from TV station without Church logo?

MorettiDP wrote:And, of course, subtitles or translation...

This can be done locally.
With Church's permission of course.
La vita è una lezione interminabile di umiltà (Anonimo).
Life is a endless lesson of humility (Anonimous).

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zabaki
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Postby zabaki » Sat May 30, 2009 9:13 am

marianomarini_vi wrote:You mean broadcast from TV station without Church logo?


No, but rather, In norway no one will know what The Church of Jesus Christ of Latter-day Saints is, but most will know what Jesu Kristi Kirke av Siste Dagers Hellige.

So a change in logo. From English to <whatever language>

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Postby kellenburg » Wed Aug 19, 2009 10:09 pm

What is the likelihood that the Mormon Messages will be available for download to a DVD or purchase so that they can be shared with those without web access?

fred-p40
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I want the DVD of the Mormon Messages too

Postby fred-p40 » Fri Mar 05, 2010 1:46 pm

It would be great to have these on a DVD or as downloadable files so I can play them at the church.

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Postby McDanielCA » Thu Mar 11, 2010 4:21 pm

There are some projects in the works that will help enable this possibility.

See the Meetinghouse Media Appliance community project wiki page.

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Postby MayaML » Mon May 17, 2010 10:21 am

Some translated with subtitles here: http://www.youtube.com/user/LDSML
You are welcome to last them on Messages page too if you wish.
Sometimes I have problems with subtitles already IN the video... as I convert it I cant errase them and sometimes they disturb. Allso i dont always get what they say... anywhere I can ask for transcript... :D
Many times the speaches are already transltaed so I just use them. Better translations than mine. :rolleyes:


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