Written by Joel Dehlin
Monday, 14 May 2007
When I worked in the mobile devices division at Microsoft we had an ongoing discussion about who our customer was for our mobile device offerings:
- The carrier (e.g. Sprint, Verizon, AT&T, etc.) upon whose network the device would run.
- The OEM who would make the hardware (Dell, HP, Motorola, etc.).
- The kid who would use it.
- The parent who would buy it for the kid.
- The department(s) within Microsoft which might profit from services sold through the device.
- The random executive or product manager who had an opinion of what features should be on the device.
- And of course: ourselves!
So which are the customers? Answer: All.
Visit Joel's blog to read the entire article.